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Independent Agents
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Independence Day for independentsInsurance Agents. Realtors. Mortgage Brokers. Financial Planners. Medical Reps. Interior Designers. Travel Agents. These are just a few of the types of professionals who utilize Lucky Dog Creative’s advertising services. While they may be associated with larger, even national and international companies, they most likely function on independently – responsible for their own advertising of their services or products. While this gives them freedom to advertise their offerings, they must also think about how they integrate the larger brand/corporation that they represent. This requires a strong background in advertising and experience in creating campaigns that position the independent agents while integrating existing brands into the promotional tools. We’ve found that many independent agents rely on what is given to them from corporate. But in many instances these promotions are not enough or DO NOT sell the individuals unique expertise or approach to the product or service. This is, after all, what will eventually set them apart in the marketplace. We’ve even worked with library systems seeking to advertise their services within the confines of an existing, governmental agency brand. Not an easy task, but we know what it takes to make it work. |


