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Theater/Entertainment
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Now presenting...That almighty entertainment dollar can elude many theater and entertainment venues. It can dramatically fluctuate based on expendable income, but on the other hand it’s often something consumers won’t give up because it provides so much satisfaction. They will however get choosier on how that dollar is spent. If there is only so much to spend each month to go out and eat or have a drink, your advertising needs to capture the target audience’s attention, be timely, and allow you to stay “top of mind” when they do make that purchasing decision. Theater and entertainment advertising doe afford the opportunity to be more dramatic and creative in your campaigns but most importantly it needs to move the buyer to action. A great creative ad just for the sake of being a great creative ad does not make sales. Lucky Dog Creative has been the ad agency for theatrical and entertainment companies and has worked extensively to create campaigns for seasons, single shows and events as well as special promotions and service offerings that increase revenues and increase awareness. |
