Six Ad Tricks You Should Know

Call it Advertising 101

1. Keep it simple.  Don’t try to do too much at once, or you risk losing your audience. And the money you’ve spent trying to reach them.
2. Keep it focused. One idea to catch attention, combined with compelling copy to build interest and desire, and finally, a call to action.
3. Know your target audience and “speak” accordingly. After all, you wouldn’t try to sell to a teenager the same way you would a senior citizen. Copywriters establish the right voice for the audience.
4. Tell people what you want them to do. Do you want them to visit your website? Visit your location? Register to win? Tell them.
5. Be honest. Don’t promise things you can’t deliver. Good or bad – don’t underestimate how much people talk about their experiences. Damaged expectations are the quickest way to destroy your brand, your business and your reputation. Strive to exceed expectations. Always.
   
   OK. Of course there’s more to creating great advertising that sells besides these five points. A lot more. But you’d be surprised how often everything comes down to these basic principles. And there’s one more we’d like to add. A bonus by one of advertising’s most respected admen ever, David Ogilvy.
   .
6. Don’t keep a dog and bark yourself. Quite simply, when you hire us, let us do what we do best, so you can do what you do best.